Are Google Ads still relevant?

If you are a small to medium size business, or an entrepreneur just getting started, you’ve probably asked yourself the question “are Google Ads still relevant?” or “should I even try competing against big companies and popular searches and keywords?”.

The short answer is yes, absolutely. Google ads are still relevant at all stages.

As you know for any industry / brand, you have a niche audience of people who are interested in what you’re selling, or need exactly the service that you have perfected a skill in. As a business owner you likely understand that word-of-mouth business can only work for so long. The way to reach new customers at a larger scale will undoubtedly require you to start putting in time and effort into your online presence. This is an exciting time of growth as the digital world is a creative and vast space to be explored.

Building your online presence can range from creating some or all of the below accounts:

  • Facebook and Instagram business page
  • YouTube channel
  • Google My Business Listing
  • Creating a website
  • Implementing SEO and lead generation tools
  • Pay Per Click Advertising on search engines
  • Social boosting on different platforms
  • Podcasts
  • Pinterest boards
  • LinkedIn and join groups

Advertising on Google at all levels of your company’s stage is a great idea. Whether it be a small start up company or a large established company, being in front of your target audience during micro-moments is crucial to getting that next sale,  the next client to walk in your door, or the next interested person to pick up the phone and book an appointment.

Micro-Moments are becoming one of the most important parts of a customers purchasing journey. If you pay attention to how these micro moments work, you will quickly see how it affects both the customer journey, as well as what it means for brands who are advertising during this time.  As most people these days are digesting their digital information through their smartphones rather than desktop computers, they often find the answers they are searching for quickly and while on the go. Google ads leverage these micro-moments and help influence their instant decisions.

An example of a micro-moment would be:

A student leaving the college campus and opening up Google on their smartphone to type “restaurants near me” into their search. As a local business you want to intercept this micro-moment to influence them to pick your restaurant, among all the other results. The way you would achieve this is by running a Google Search Ad and having your NAP information (name, address, phone) up to date and filled out on all of your online accounts, such as Google My Business, Facebook, and having good reviews etc.

When the student types in restaurants near me and the first thing they see on the results page is your ad saying “20% off Lunch special from 12-3pm walk-ins only” you have a very high chance of winning their decision during that exact moment. Where as if you were not adverting on Google, the student would have taken the next restaurant in line, as they just want a quick answer.

Therefore, as result of being present on Google Ads as a small business you can still see a return on your investment, get new foot traffic, a new sale, and most importantly reach new customers that you wouldn’t have originally been able to without Google Ads.

customer journey

Additionally, by winning the #1 spot on the Google search results and getting this new student as a client, you have now opened yourself up to a whole new demographic and target audience you might have not known about previously. This student will tell more students about the lunch special, and eventually you can expand your business by creating “student discounts” rather than everyone receiving 20% off, you can choose to hone in on a niche market.

When using Google Ads, it is important that you select the right campaign set up to reach the right audience and to hit your exact KPIs. There are many options available such as search, display, shopping and video campaigns. Lastly, selecting the right keywords and doing competitor research will be the last component to help tie everything together and create a successful Google Ads campaign.

Not sure where to start? Our team of experts here at Adfuel Media Inc. would be happy to help.

Contact us today HERE or e-mail info@adfuelmediainc.com to get started on your online advertising.

 

Melissa Campo

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