What is SEO and why is it important?
Have you heard of SEO?
If you own a computer or smart phone and have ever searched for anything online using Google, Bing, Yahoo, or Youtube then you can appreciate and recognize the importance of SEO, which stands for Search Engine Optimization.
These aforementioned popular search engines are what make the digital world go round, with an average of 3.5 billion searches per day on Google. It is now more crucial than ever before, if you are a business owner or entrepreneur to make yourself easily found on search engines.
So, what exactly is SEO?
Search-Engine-Optimization is the process of free online traffic coming to your website based on organic search results perfomed on various search engines. It is the organization/order in which people see content appear after entering a search online.
Search engines have many algorithms that help determine how to rank the importance of a site, image, video, keyword or key phrase. Search engines will always prioritize what they consider to be relevant, most accurate and helpful to the user. Putting UX (user-experience) as a top priority. So it is important that the keywords you are ranking for are linking through to information that is relevant and not spam. If you are using click bait or linking through to something that is not useful to the search performed you will certainley get penalized by Google and other search engines.
Some starting examples of SEO that you could implement on to your website would be,
- HTML title tags
- Meta Description
- Focus keyword or key phrase
- Anchor text
- Image alt attributes
- Mobile responsiveness
- Improve speed of website
- Outbound link building
- Social Media
- Submitting sitemaps
- Influence marketing
Why SEO is important
Now that we have a brief understanding of what SEO is and how to start, I want to tell you why it is important that you begin the implementation process.
If you offer a product or service, it is likely you will have other competition out there. You want to be able to rank for local SEO or target specific cities and demographics through SEM, (search-engine-marketing).
Being in front of the right audience is important and will be the make or break decision on whether you get that next sale, or if the competition in front of you will.
Lastly, maintaining consistent NAP (name-address-phone number) information across the web will be critical when ranking for local and organic search results.
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