How to make Social Media work for you

How to make the work you do work on Social Media

Have you seen the webinars and videos by self proclaimed ‘social media guru’s’ telling you that your content can be used multiple ways? Your ONE social media video or webinar can make you at least a MONTH’S worth of content.

Well, a month may be a stretch, but you can definitely use your videos and webinars as a stream of content. However, sharing the same video over and over again gets stale.

I can hear you asking, but how? How can my one video I created make that much content?

Let’s break it down.

1. Video Teasers

Your main video is a great place to start for content. Create short teasers and be sure to include a link to the long version.

As you can see with our recent video post, we shared a snippet of it on Instagram. Not only does this drive traffic from another source, it also gives you more content to share.

Plus, according to the Wyzowl’s annual State of Video Marketing Survey, video marketing usage is rising rapidly among brands and marketers. In fact, 51 percent of marketers who have used Instagram video, 88 percent found it to be an effective strategy.



Instead of quoting other people, quote yourself! Make yourself the “thought leader.” Use the information you are sharing to create quotes and info graphics.

With the research and knowledge you used to create your video, there will be a handful of useable quotes or facts that you can share with your audience.

Don’t forget to include a link to the original content to continue to drive traffic to your video.

3. Ask for User Generated Content

Did you know 47% of millennial social media users trust user-generated content?

Let’s say you are blogger and you post videos about cooking. Ask your followers in the video to tag you in their attempt to recreate your dish!

If you’re a spa owner and your video was a beauty how-to, ask your audience to tag you in their beauty routine. Or better yet, at your spa.

User generated content often garners more likes and interactions. Plus, it is more trusted by both millennial and baby boomer audiences. A mere 25% of boomers and millennial users trust branded content. It’s a win-win.


Did you know the majority of your audience won’t see your posts because of algorithms?

Strategically reposting content is a great strategy. Just be sure not to post it the next day.

This gives you the opportunity to use #ICYMI (in case you missed it) to your advantage. Plus, for all your #FOMO viewers, they won’t be missing out.

5. Behind the Scenes

Taking photos of the filming process will give your audience a glimpse of what it takes to create video content. If you’ve filmed the filming process, you could even put in a great blooper.

Your audience wants to see you, not necessarily the perfect image you may portray on social.

Social Media How-To


There you have it!


Creating social media content doesn’t have to be rocket science. Use what you already have and put your work to work.

So, now that you know how to expand your social media content, you can start to utilize it to your advantage.

By following these 5 steps, your social media content will have a longer lifespan and ultimately provide you with separate useable content.

Want to know how we can help you with your social media? Just ask!

Contact us now to get your free Digital Client Assessment.

Katie Miller

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